Home Décor is one of Shutterfly’s fastest growing categories. In an effort to accelerate new customer acquisition through awareness and new offerings, Shutterfly conducted a rebrand of its Home Décor segment.

I led the design refresh and concepting for the annual campaign supporting direct mail, print advertising, site, email, social and video. In addition I helped concept, art direct and produce the two week lifestyle photoshoot.

The success of the new strategy and campaign resulted in 20% annual category growth.